What is the first question to ask when developing a message?

Understanding what needs to be communicated is essential in developing an effective message. This foundational step allows the communicator to clarify the core information or point that must be conveyed. When you know the content of your message, you can tailor it to meet the needs of your target audience, select the appropriate medium for delivery, and determine the desired outcome more effectively. By establishing the central theme or the primary message first, you create a solid framework from which all other elements of the message can be built upon, ensuring clarity and purpose in communication. Without this initial clarity, the rest of the message development process could become misguided or unfocused.